ADV 93 Warm-up #2: 12 Principles of design through 3 postcards by Elizabeth Oliver 

In this Vintage postcard the Principle of Design used was Emphasis, this principle was sown through the word itself by using all uppercase letters as well as changing the direction of the second text creating an arch effect drawing the eye even more.

The Principle of Design used in this postcard was Balance This is shown through the alignment of text and images, all holding a consistent weight with one another creating cohesiveness and a relaxed eye when viewing the designed postcard.

The Principle of Design Is represented in our title as the previous two postcards showed above instead having the principal of Variety. Playing off of the fact that it is on a bookshelf the variety is shown through the various books on the shelf as well as a use of variety in sizing with text.